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What does EDDM stand for?

  1. Every Door Direct Mail

  2. Every Delivery Direct Mail

  3. Enhanced Delivery Direct Mail

  4. Every Day Direct Mail

The correct answer is: Every Door Direct Mail

Every Door Direct Mail, abbreviated as EDDM, is a service offered by the United States Postal Service that allows businesses to send promotional mail to every residential address within a selected area without needing to know the specific names or addresses of the recipients. This approach is particularly beneficial for local businesses looking to reach potential customers in their vicinity without the need for a mailing list. EDDM is designed to be cost-effective and can be used for various marketing materials, making it a popular choice for businesses aiming to increase their visibility and customer base within specific neighborhoods.