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What size of mail can be sent EDDM?

  1. Letter size

  2. 9x12 flat

  3. Flat rate box

  4. Postcard size

The correct answer is: 9x12 flat

Every Door Direct Mail (EDDM) is a USPS service designed for businesses to send marketing materials directly to targeted postal routes without needing to address each piece of mail individually. The key characteristic of EDDM is that it allows for oversized mail pieces that can make an impact in consumers' mailboxes. Choosing an option that refers to a flat size—like the 9x12 flat—aligns perfectly with the requirements for EDDM. Flats refer to mail pieces that can be larger than standard letters and typically have dimensions that allow for more graphic design and text, making them effective for promotional purposes. This larger format can be folded but must remain within the specified size requirements for EDDM to qualify. In contrast, other types of mail, such as letters, flat rate boxes, and postcards, do not specifically meet the criteria set for EDDM. Letters are smaller and do not offer the same visibility or impact as flats. Flat rate boxes are used primarily for shipping and are not considered in the context of EDDM marketing materials. Postcards, while they can be sent through EDDM, usually do not have the same dimensions and space for creative marketing that a flat size offers. Therefore, the flat size option is the optimal